The purpose for having a website is to present information that you have that you want others to see or have. You may want to sell products or you may want simply to be a resource on the internet for your particular topic. In either case, you are competing with hundreds of thousands of others to have your voice heard.
In order to be found, you must do more than “have a website.” You must create and maintain an internet presence. This includes your website, but is not limited to the website. It largely depends upon your internet reach.
So, to extend your reach, to create an “internet presence” instead of just a website, you must clearly define what you want to accomplish with your website. You need to develop a specific goal, not just general topic.
Starter 2 helps your define your purpose.[flowplayer src=’http://c676296.r96.cf2.rackcdn.com/UMMStarter2-ThePurposeRevised.mp4′ width=800 height=600]