Search Engine Optimization (SEO) is a vital component of preparing your web pages. SEO means choosing words that the customer naturally uses to find content similar to yours. Search Engines (Google, Yahoo, MSN, Bing, and a host of others) rely on people typing search words. Then the search engines bring back web pages that match the keywords that you searched for.

Well, the better your web page, your article, your blog post, your recipe, or whatever it is on your website is “tuned” to a particular search word, the better chance you have of being found by the customer who just typed that word.

The thing is, this isn’t just a good thing to do; it is absolutely vital. The difference in a highly “optimized” page and a similar page is the difference between being on Google’s top 10 (front page) and being on page 20 or 30. Which page do you want to be on.

This lesson shows you the critical pieces to doing research BEFORE you put in your content.

Use these links to learn about Keywords. These videos are in the SEO and Link Building Category:

[intlink id=”274″ type=”post”]Keyword Research-Listen to the Language of the People[/intlink]
[intlink id=”306″ type=”post”]Using Wordtracker-Keyword Research from Concept to Targeted Article[/intlink]
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Reader Interactions


  1. The description you gave for meta data is unclear to me. I believe that meta data could be better described as content, but it must be more than that. Maybe as I learn, it will become more understandable.

    • Meta data is simply the information about the page.


      This information is stored with the web page, and should always be written with the primary keyword in mind so that one particular article is about one main topic and only about one main topic.

  2. Hello Aaron,
    I’m reviewing these important lessons again. As I looked at this a second time I have a question. From what I understand the key objective in keywords is to find words the public is using but at the same time you want to minimize competition to make google throw you higher in the searches especially in google. So do I look for a combination of not-as-much-competition and relatively higher searches. For example. In my adwords, I come up with 500 or so keywords starting at 600,000 hits all the way down. Should I pick keywords in the 25,000 to 60,000 hit range or more like 1,000 – 5,000 hit range? My search was “home security for renters”. Thanks

    • Kent,
      This is a very good question. You made an accurate assessment. There are two purposes: 1) To find keywords that the public uses and 2) to minimize competition.

      Choosing the correct number of hits begins the art. If you are choosing words that have 600,000 hits may mean that the keyword has very high competition. So, we may optimize very well and still not rank high. Older sites may tend to dominate those keywords.

      On the other hand, if you pick words with 1000-5000 range, it may take a LOT of keywords to get enough traffic to make a difference.

      This is one reason why it is important to continue to build content, each of which emphasizes different keywords. You are looking for keywords with as high searches as possible, but with very few competition pages. That sounds obvious, but the keyword tools help us identify those and then modify the keywords that we choose for our articles.

      To answer you question, though, sometimes I can get lucky and find a keyword in the 25,000 range with almost no competition. Grab it. Optimize. Dominate that keyword. But often I am writing several articles, each using fewer keywords search results. It is more important to have many pages with less traffic than be ranked very, very low on a high-search keyword. If I am not listed on the top 10 or at most the top 20 for a keyword, then it is very unlikely that people will find me.

      One last comment. Time and consistency brings traffic. Try to dominate where you can, but continuous keyword research will bring search results.

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