The UpstartLiftoff program is designed to build an internet presences, a framework to integrate your website with social media, with blogs, with various page types, and with many external links, all designed to bring visitors and customers to your internet door. This video will review the marketing … Read more about Starter 1: Program Outline
Starter 2: The Purpose
The purpose for having a website is to present information that you have that you want others to see or have. You may want to sell products or you may want simply to be a resource on the internet for your particular topic. In either case, you are competing with hundreds of thousands of others to … Read more about Starter 2: The Purpose
Starter 3-Three critical principles to build your internet business
If you want to be successful on the internet, you must consider these three "laws." If you violate them you will have a much harder time succeeding, or it may eventually destroy your internet business. First, consider the Customer Needs and Wants Second, build a strong Customer Relationship Third, … Read more about Starter 3-Three critical principles to build your internet business
Starter 4-What is SEO? and How Do You Find Good Keywords?
Search Engine Optimization (SEO) is a vital component of preparing your web pages. SEO means choosing words that the customer naturally uses to find content similar to yours. Search Engines (Google, Yahoo, MSN, Bing, and a host of others) rely on people typing search words. Then the search engines … Read more about Starter 4-What is SEO? and How Do You Find Good Keywords?
Starter 5-Writing Good Meta Data
This is a short lesson, but one which will help you build a consistent internet "presence." It is likely that you will have other internet sites, such as a YouTube account, Facebook page, Twitter accounts, and many other social media sites. Using the organization you have learned in lessons 3 and … Read more about Starter 5-Writing Good Meta Data
Starter 6-Organizing Content Types and Categories
The search engines pay attention to your classifications and your menu links. Categories are one of the primary names that google uses to determine the type of content and its relevance to your website. So, obviously using the keywords that were chosen in earlier lessons will help your site rank … Read more about Starter 6-Organizing Content Types and Categories
Starter 7: Content then Design
There is a strong tendency to rush to the design when we are building a website. We want to get it looking just right and then we want to begin adding content. However, if you have followed the organizational steps, you now have the keywords and the categories ready. You will know exactly what … Read more about Starter 7: Content then Design
Starter 8: Login and Basic Navigation
We have spent quite a bit of time in the previous lessons preparing to enter data. It may seem like too much time, but the preparation will make a difference in all that you do from here forward. If you have skipped the steps of creating your own purpose, gathering keywords, and writing strong … Read more about Starter 8: Login and Basic Navigation
Starter 9: Pages, Posts, and Navigation
Learn the difference between WordPress pages and posts and learn to add menus and other navigation to your website. [flowplayer src='http://c676296.r96.cf2.rackcdn.com/UMMStarter9-PagesPostsMenus.mp4' width=800 height=600] … Read more about Starter 9: Pages, Posts, and Navigation
Starter 10: Create the Article Using Keyword Focus
As you create an article, you will begin to use all of the meta information that you have been developing in the Upstart Liftoff training. Learn how to use keywords in your meta data--your title, your description, your excerpt. You will also learn a little about using tags and how they are different … Read more about Starter 10: Create the Article Using Keyword Focus
Upstart Liftoff Training Introduction
[flowplayer src='http://c2887.r87.cf2.rackcdn.com/UMM-LiftoffTrainingOverview.mp4' width=480 height=320] … Read more about Upstart Liftoff Training Introduction