Upstart Liftoff Training Introduction

Starter 1: Program Outline

This entry is part 1 of 10 in the series 1) Starter 10-Website Planning

The UpstartLiftoff program is designed to build an internet presences, a framework to integrate your website with social media, with blogs, with various page types, and with many external links, all designed to bring visitors and customers to your internet door.

This video will review the marketing (functional) plan that you learned during the sales process. Then we discuss a launch process that will be designed to bring many new visitors to your doors when you are ready to reveal your website to the internet world.

This video is a review, so if you are familiar with the plan and a launch sequence, go ahead and skip to lesson 2. However, do not skip lessons 2 through 7, which build the foundation of a successful internet business.

Starter 1: Program Outline  covers the following topics:

  1. Welcome and What is the Liftoff
  2. Review the Marketing Plan
  3. Outline the Steps of a Launch

Starter 2: The Purpose

This entry is part 2 of 10 in the series 1) Starter 10-Website Planning

The purpose for having a website is to present information that you have that you want others to see or have. You may want to sell products or you may want simply to be a resource on the internet for your particular topic. In either case, you are competing with hundreds of thousands of others to have your voice heard.

In order to be found, you must do more than “have a website.” You must create and maintain an internet presence. This includes your website, but is not limited to the website. It largely depends upon your internet reach.
So, to extend your reach, to create an “internet presence” instead of just a website, you must clearly define what you want to accomplish with your website. You need to develop a specific goal, not just general topic.
Starter 2 helps your define your purpose.

Starter 3-Three critical principles to build your internet business

This entry is part 3 of 10 in the series 1) Starter 10-Website Planning

If you want to be successful on the internet, you must consider these three “laws.” If you violate them you will have a much harder time succeeding, or it may eventually destroy your internet business.

First, consider the Customer Needs and Wants
Second, build a strong Customer Relationship
Third, remember your desired actions: Primary, Secondary, Supporting
After watching the video below, you will want to do some keyword research. These videos will help you learn keyword research.

This video help to explain the importance of these three principles:

Starter 4-What is SEO? and How Do You Find Good Keywords?

This entry is part 4 of 10 in the series 1) Starter 10-Website Planning

Search Engine Optimization (SEO) is a vital component of preparing your web pages. SEO means choosing words that the customer naturally uses to find content similar to yours. Search Engines (Google, Yahoo, MSN, Bing, and a host of others) rely on people typing search words. Then the search engines bring back web pages that match the keywords that you searched for.

Well, the better your web page, your article, your blog post, your recipe, or whatever it is on your website is “tuned” to a particular search word, the better chance you have of being found by the customer who just typed that word.

The thing is, this isn’t just a good thing to do; it is absolutely vital. The difference in a highly “optimized” page and a similar page is the difference between being on Google’s top 10 (front page) and being on page 20 or 30. Which page do you want to be on.

This lesson shows you the critical pieces to doing research BEFORE you put in your content.

Use these links to learn about Keywords. These videos are in the SEO and Link Building Category:

Keyword Research-Listen to the Language of the People