Facebook is one of the most powerful marketing tools that has been developed in the internet world. As of the beginning of 2011, Facebook has over 500 million users. That’s 1 in 13 of the world’s population. For the first few years of Facebook’s existence, young users accounted for the vast majority of the users.

But that is not true any longer. 30% of the users are now 35 years of age and older. And these users aren’t just playing games, they are actively communicating, sharing causes, and changing the dynamics of Facebook. Also, these people control the purse strings of households, so that is where your revenue can be increased.

This video will talk about Why Facebook is important and what is a Fan Page.

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