So, you’ve been building your website. It’s beautiful. You have a great topic and your talents, skills, and interests are well organized on you website.
You’ve added your own unique products. You’ve written content that is uniquely “you.” You’ve developed the “image” that we talk about in our training. But now you need some website traffic . . . you need to get visitors to your website.
Without website traffic, you’re an island in the ocean. Traffic is an interesting catch-22. If you have traffic, Google and the search engines notice you and push your pages higher on the search results page. But to get the traffic, you need traffic. Hmmmmm. What to do?
There are, however, some very good traffic producing techniques that will work well for the little guys as well as the big guys. As a matter of fact, the little guys may do better because we’re usually “huuungryyyy.”
Before I go further, let me mention that incoming links from about 10 high-quality websites will trump 1000 random links. So as you begin to build a mass of 1000 (or 10,000) mini-incoming links, also begin grooming a handful of quality websites to which you can contribute and which will link back to your website.
Let’s look a just a few to get you started.
1) Forum Marketing
Being an expert in your field is one of the most important things you can do to bring return visitor traffic. And one of the best places to become an expert is in the forums. First. Don’t just go to a forum and start dropping one-liners with your “signature” attached and link back to your website or blog. Don’t do it. No one likes that. The moderators may ban you. And you won’t be seen as an expert.
Instead, actually provide value on the internet. In the forum, look for questions that you can answer and then provide real, quality answers. Find a few forums and visit them regularly. As your name becomes common, the people will naturally begin to follow.
Obviously you want to choose forums that focus on your particular topic or niche. Forums provide a unique concentration of people that are interested in the same topic. They are all in one spot. So make sure you include a signature with a link to your website with each post. You may even contact the owners of the forum and ask to be a moderator.
2) Article Marketing
There are hundreds, thousands of website owners who are hungry for new articles to be written for their website or blogs. They search article directories in order to find these. There are many article directories; some have simply deteriorated into spammy link farms. EzineArticles, however, and a few others are devoted to providing high quality articles. (Note. Google has recently “slapped” all article marketing websites, which has reduced the effectiveness. However, that has made them all the more intent on requiring their authors to write quality content.)
In an article, it is not appropriate to put links to your products all over the article. EzineArticles will actually disallow your article if you do. However, they do allow a resource box at the bottom of the article. In the resource box, you can write a brief promotional summary with links to your website. This is great for SEO.
You can also track your articles using Google Alerts. If someone is regularly using your articles, then you may want to contact them and offer to submit your articles directly to them whenever you write a new topic.
3) Youtube Videos
People love videos, especially high quality videos. Youtube searches account for about 1/3 of the internet searches. That’s a LOT of traffic.
By themselves, the videos in Youtube are a single items in the mass of the Youtube community. However, you can create playlists and links from your videos that point to your website. Of course we teach you more about that in our training video. By providing links, annotations, playlists, and working with friends and subscribers, you can develop a following of people who are introduced to you in Youtube but follow you to your website for regular updates.
4) Facebook Fan Page
Integrating a Facebook Fan Page will bring strong traffic. You will link your blog articles to you Facebook Fan page. You can integrate comments from Facebook back to your Blog. Of course, our social media instruction will show you how to set all of that up.
Google loves Facebook. (Well, not in a competition mode, but it indexes the site rapidly because of the social network value.) So building solid content on Facebook will rapidly build links back to your primary website.
5) Become a Guest Blogger
This is similar to Article Marketing. But the difference is that you are writing specifically for another blog. The best way to do this is to write a series of tightly-related articles. Make sure they are all high quality and provide value and demonstrate your unique insights and information. They need to show that you are an expert in your field, if just an emerging expert.
Contact the owner of a high-traffic blog and show them your content. Then ask them if you can be an expert contributor to their blog. At the bottom of each article you will include a brief summary about you and your website. But don’t just go in there trying to “exchange links.” That was “so last year.” Provide high-quality content regularly and prove your value.
Twitter is here to stay. Twitter is a little different animal. People don’t sit and “read” twitter. It is more like an ongoing movie. So, you will only catch those who are watching the movie at the time that you tweet. But as you build a massive Twitter following and as your content becomes more popular and is “re-tweeted” more and more eyes see the links and it brings more traffic to your website.
Twitter is not about advertising. Twitter is about sharing good bits of information. So, you will want to watch our training videos about how to build quality information that is both popular and valuable. It doesn’t take long that the big Twitter users will begin to automatically re-tweet your tweets because they know that you only send valuable information.
Just remember, if you go on Twitter and you start spamming with links, links, links. Buy, buy, buy. That is what you will be known for. Instead, build up a stream of targeted followers by providing interesting tweets.
7) Yahoo Answers
Yahoo answers is an excellent way to get traffic and show off your expert knowledge. Look for questions in your area of expertise and provide quality, valuable answers. Of course, add your link for reference.
8) Build a Squidoo Lense
Squidoo allows you to build “lenses” that are concentrations of information on specific topics. They allow you to include video, audio, photos, articles, and other content directly related to the lense topic. Each of these can includes links back to your website.
As you build the lense, consider the “long-tailed keywords”, the phrases that you have identified to be good search terms, and put those keywords in the anchor from your squidoo link to the title of your blog article. Google likes “in anchor and title” links. Squidoo provides the method to create a concentrated topic page and link back to your blog with several well-placed and keyworded links.
9) Your own blog and SEO
Don’t forget the basics. You need to stay on top of your own website. Add articles regularly. Do keyword research regularly. The keyword research will actually create a list of articles that you need to write.
Study our videos about keywords in the Title, Description, and Keywords meta data for each article. Create keyword-linked articles on your website. SEO your website every time you write.
10) Ask people to share your work
There are many legitimate ways for you to ask people to share your work. And don’t be bashful or ashamed. If you produce quality articles, videos, photos, or other content, people will be happy to share them.
Integrate the Facebook “Like” button. Add the Twitter “Follow Me.” Add phrases like “Share with a Friend” on your newsletters. And whenever you are engaged with any customer in a chat, the phone, or any other communication, always add, “please share my website and newsletter with others.”
This is not a complete list. There are many different methods to bring traffic to your website. The key to getting free website traffic is 1) write quality content, 2) optimize your website for SEO (keywords and links), 3) become an expert by sharing your best knowledge in tidbits and link back to your main website, 4) appropriately ask people to follow you.
As you build this network of links and specifically build 10 or more high-traffic “partners”, your website will rapidly bring more and more free traffic to your website.