How to Build SEO with External and Internal Links

This entry is part 3 of 9 in the series 2) 10 to Design

This video will show you the fundamental principles of building links from your page to other pages or between pages on your own website. Linking is very simple. Highlight the text, use the link tool, and put in the destination URL. However, this video not only shows you the process, but it discusses how to make your links more valuable to the search engines. Ultimately this helps your website become more popular.

Why this matters

Google and other search engines use links as one of its most important criteria to rank your website and to send traffic your way. Why?

The purpose of a search engine is to provide the user with the very best content it can for whatever word you type in. If Google or Yahoo or MSN or any of the other search engines do a good job, then we continue to use them to find what we want. If they give us information that we don’t want, then we try to find other ways to locate the information we want.

So, the search engine companies recognize that if you, who are creating a website, create good links that tell the user exactly what the destination page is about, then you are a good partner. Therefore, Google or Bing will give you “high marks” and send more people to your website.

Let me give you an example. Let’s say Person A and Person B each create a nearly identical website about fishing lures. Person A doesn’t understand SEO but person B recognizes that Google needs his help to identify what each page is about. Now assume that both Person A and Person B create a page about bluegill fishing lures.

Now, Person A creates a link on one page that says “If you want to learn more, click here.” The words “click here”  would go to his bluegill fishing lures web page.

Person B creates a link that says, “Learn more about Bluegill Fishing Lures.”  The words “Bluegill Fishing Lures” would go to his bluegill fishing lures web page.

Both of the links go to an equally well-built web page. However, Google or Bing or Yahoo would see that Person B is providing higher relevance in his links. So, all else being equal, Person B would be ranked higher in the search listings than Person A. If that type of SEO knowledge were consistently used, very soon Person A would not be shown in the listings because others would also be ranked higher.

This is one of the most important concepts in building web pages.

Things to Watch For in this Video

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Resources in this Video

There is much more to learn about Search Engine Optimization (SEO) and Link Building. You can watch several more videos in our SEO & Link Building advanced training.

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