If you are creating very many videos, it will only be a matter of time before you need to either re-create your video in another format or convert it. Converting your video is a simple process which usually produces pretty good results. Of course, converting from one format to another always depends upon the file and compression type of the original and it doesn’t always work well. But the tools in this video have been pretty reliable.



There are several reasons why you may need to convert a video from one format to another.

  1. The video camera that you used produced the wrong format for your purpose–where you need to put it on the internet. (blog, youtube, itunes, etc.)
  2. Someone who produced a video for you (and knows very little about video editing) and sent you the file in the wrong format.
  3. The video may be too high resolution
  4. You may need your video in multiple formats for different purposes
  5. One format is not playing correctly; another may play with fewer problems on the hosting site
Our video preferences:
Video Format: MP4, FLV, or MPEG
Video Codec: H.264, MPEG-4 or MPEG-2
Audio Codec: MP3 or AAC (stereo channel)
Video Resolution:
640×480 (Standard high quality video with 4:3–meaning width of the screen compared to the height of the screen)
1290 x 720 (HD- High Definition video is usually a 16:9 screen)
Frame Rate:  25 frames or better
Bitrate: 600 to 1200
Related Videos
[intlink id=”787″ type=”post”]All about Video File Formats and Video Formats[/intlink]


Resources in this Video

Serif Movie Plus

Serif is our number one choice for a Video Editor. It is easy to use, has good instructional material, and the price is very reasonable.

image: Serif - Software with Imagination

E Right Soft Free Converter

erightsoft provides a free conversion utility that is very good. Occasionally I find a file that will not convert properly, but it is the best place to start. It is tricky to download. Watch the video and see the steps to get the right files.


AVS Video Software

The AVS Video Software will convert videos, but it also includes an editor and many other useful video tools. This is not free software, at least for anything important that you need to do, but their pricing is very reasonable. They have a perpetual 70% discount.



Watch this Video Below


[flowplayer src=’http://c684662.r62.cf2.rackcdn.com/How-To-Convert-Video-Formats.mp4′ width=800 height=600]


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