How to Write and Send an Email Newsletter in GetResponse

This entry is part of 5 in the series Starter Email

Why this matters

This video is GetResponse prepared training to help you create and send an email newsletter in GetResponse.

Things to Watch For in this Video

  • Note what Active means, regarding those who are actively receiving followup messages.

 

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How to Create a GetResponse Template

How to Create a GetResponse Newsletter

 

 

Text in this Video

Keep contacts up to date GetResponse style. To send a newsletter anytime, go to messages on the menu bar and choose Create Newsletter.  Select the campaign by choosing the campaign list at the top. Send in plain text or choose from hundreds of professionally designed templates to make your work really stand out. The templates are organized by industry category and can be quickly added to a list of favorites. Click the preview to view the template and load the HTML editor.

First, choose the name and email that this message should be coming from. Additional “From Fields” can be added by going to the My Accounts page.

Next, enter a subject line. Click “Personalize” to select available contact data and predefined fields for this campaign, such as displaying the contact’s first name.

The template is entered into the editor with random text used as place holders. To change any text, just highlight the text and type or paste the new content. Highlight and delete any sections that are not needed. Click “Personalize” to select available contact data and predefined fields to customize the message.

The toolbar expands to show all of the available editing buttons such as justification, lists, colors, and font size. Spell check is available in several languages. Misspelled words are highlighted in the editor, and right-clicking will display suggested corrections. To link to another website, highlight some text and click the insert/edit link button and type the URL. Click the multi-media button to browse the audio, video, photos, and documents that are available on the account, and then click Add to insert the item into the page.  The editor can be resized by dragging the bottom-right corner to add more working area.

HTML messages will also include a plain text version to ensure compatibility. Click Plain Text above the editing area to switch from HTML view.  Click Import from HTML and then click Wrap Long Lines to optimize for plain text.

Below the editing area, buttons can be found to attach a file and test a message by sending it to an email address. Click SPAM Check to see how your message rates with  Spam Assassin, including tips about which content might cause the message to be blocked by filters. Click Save as Draft to exit the message now and return later and make more changes before sending.

Click Save as Template and then enter a name so that this message can be later copied and modified for future messages. To use the template, just click the Load Saved Template in the editor button on the toolbar.

When finished, click Next Step at the bottom.

Choose the recipients of the message by choosing one or more campaign or contact list. Click  + to choose if the message should be delivered only to those who are receiving the campaign follow-up messages or only inactive contacts. If sales tracking is set up for the campaign, Clients will be those who completed a sale or signup.

Contact can also be selected manually to further narrow the list of recipients and the selections made here can be saved as an overall group which can be used later.

Click Next Step and then choose to send the newsletter immediately or to schedule a future date and time for delivery. Choose whether a newsletter announcement should be sent to followers of an RSS feed, facebook,  or a twitter account. Then Click next step.

A confirmation is displayed when the message is successfully sent or scheduled.

To see the list of pending and scheduled newsletters, go to messages in the menu bar and choose newsletter history. Select the campaign to view by using the drop-down list at the top. To the right of each newsletter in the list are a set of links to open it into the editor, test it by sending it to an email address, delete it, and enable or disable the RSS feed.

Click List Draft Messages to continue editing any messages that were saved as a draft.

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