A Site for Sore Eyes: Build a Website Visitors Will Revisit

Images in Web DesignThree-fourths of the U.S. has access to the Internet. It seems wild to imagine, but Pamela Vaughan’s recent Hubspot round-up on web statistics, for the U.S. in 2012 found that an estimated 239 million people in the U.S. are online. So, how about you? Is your business online? If it is, how many visitors do you get a month? I’m not talking about spam-bots, I’m talking real, live users who have taken an interest in the goods and services you offer on your site. After all, having a website is more than something to show off to your friends and family. It should be easy to find, professional, up-to-date and most important: easy on the eyes and a site that visitors will return to and refer to future clients.

Now, I’m not talking about learning how to write code, or becoming a web developer overnight, though having some understanding of HTML (hyper text markup language) and CSS (cascading style sheets) can go a long way. And that is a strength of what you get from UpstartMediaMarketing. Either we teach you what to do, or we do it for you. It can’t be easier than that, can it?

Before you decide whether you want to use a template, theme or create your professional website from scratch, you’ll want to sign up with a strong web host. VPS (virtual private server) hosting companies are great for anywhere access and are great for data recovery and backing up a site’s information in situations of power outage, natural disasters or super storms. Services such as VPS hosting at MyHosting offer fast and easy setup that you can do without the help of an IT professional. You can install any application, change any file and have complete root access to your site’s server from anywhere online.

After you’ve signed up with a strong hosting server, you’ll want to get to work on your site’s appearance. Jeremy Anderson of eConsultancy.com offers some great tips that any designer (pro or newbie) should pay close attention to if they want to get the most bang out their site. Here are the top ones we liked most.

Site Audit

Before you begin to make any changes to your current site, you are going to want to review your site. Try to look at your site with a critical eye, as if you are critiquing someone else’s site. Are the colors pleasing to the eye? Is the font easy to read? Are you using all of the available social plugins? Also, do a search for sites that fall into the profession that is your competition. Do a comparison between sites that are getting more traffic than you.

Use Video and Lots of Pics!

Most users are visual consumers when it comes to anything. A picture (or video) can speak a thousand words and can be understood cross culturally. You can attract business from people who might not even have a firm grasp of the language that is on your site if you have video and images that will promote your product. So, get busy posting a gallery of pics and videos.

Get in Line

Using proper alignment on your sites pages can make a huge difference. Most designers like to separate their pages into three sections with an eighth to a quarter of the page for your banner, two vertical borders and the middle section as the pages main content section. Designers like to call this concept the “rule of thirds.” Since the human eye takes in information from left to right, if you place the most pertinent information at the left or center, then a person will stop looking once it has reached that point. If you want a visitor to find information easily, place your most important must-see info dead center or at the top center, so it’s easy to find.

Using these essential tips will get you off to a good start and even if you’re not getting 100 visitors a day, eventually you’ll be getting quality visitors who will hopefully become future clients and referrals down the road. Before you know it, you will be offering other web designers advice on how they can make their website more attractive.